Search Engine Optimisation-SEO Blog

 Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of making our website a good ranking in search engines. It is the process of improving the quality and quantity of the traffic to our website, to promote our product or service. This process helps us to increase sales, which could take 3-6 months of duration period to get a better position in the Google search engine.

Types of SEO

•        On Page Optimisation.

•        Off Page Optimisation.

•        Technical SEO and

•        Local SEO.

 

On-Page Optimisation

On Page Optimisation is otherwise called Site SEO. The keyword is very important for ranking high in SERPs. According to the query, if people have reached our website, then there are many chances to become our customers. Anything you can do inside (internally) the website, especially for meta title tags, description, internal links, external links, headers, URLs, page speed, featured snippets and schema markup etc.

Off-Page Optimisation

Off Page Optimisation is every action that takes place outside of the website to improve rankings in search engines. Blacklink is one of the most important things we should do. For example, We can post our question and answer along with our website URL in Quora. Creating valuable backlinks, commenting on blogs, involving in forum discussions, guest posting and more.

 

Technical SEO

•  Your Meta Tile, Description, Content.
• Spiders, Bots crawl our website.
• Google stores in their database and indexes.
• The continuous process of Search Engine Optimisation(SEO)
• Makes the website rank higher in search engines.

 Technical SEO is mainly for improving the technical aspects of our website. The fundamentals of technical SEO make spiders, and bots of search engines understand better for crawling, reading and ranking in SERP. These are the pillars of technical SEO. The White Hat technique is the best way to design our website. There are many SEO auditing tools such as Semrush, Deepcrawl, Ahrefs site audit tool etc.

Local SEO

Local search Engine Optimisation helps more visibility in local searches on Google. Name, address and Phone number (NAP) should be proper. We should be listed in local directories. Geographic areas could benefit from local SEO. View My Resume-SEO Analyst